In an age of artificial knowledge, we bring back the wisdom of lived experience.
Our inspiration
اسأل مجرب ونص الحل انك تحكي
Ask the experienced — because sharing is half the answer
OUR WHY
Technology has expertise, but people crave authentic experience of those who have been there
Social media and professional networking platforms are cluttered and artificial - lacking genuine human connection
MENA region’s huge e-learning market is underserved and does not focus on actual lived experiences
The same platforms are unfit to host heart-to-heart engagements, providing the experienced with no suitable hub to offer their services
That’s why we say:
Ask the experienced — because sharing is half the answer
Sometimes, all you need is someone to hear you out.
Empowering experienced individuals to share their lived wisdom through
multiple touchpoints
In 3 minutes or less, the mujarib introduces themselves, their lived experience and establish their credentials.
FREE
Learn all about the experience of the mujarib. Often based on an in-depth and heart-to-heart conversation with the mujarib.
ESSENTIAL PRODUCT
30-60 min of.a private video session with the mujarib: They will answer your questions but also listen to your story to give you sincere feedback.
PREMIUM SERVICE
Empathy & sharing over advice
Invite-only quality assurance
MENA-focused community
Lived experiences over expertise
Market Opportunity
Growing maker economy meets underserved MENA market
Global maker economy in 2025
Projected $528B by 2030 (CAGR 22.5%)
MENA experiential/advice subset
MENA e-learning: $20B (CAGR 12-23%)
Global Makers
UGC Trust on TikTok
Job Displacement
• AI job displacement creates maker supply
• UGC trust at all-time high
• MENA digital transformation
Lead magnet → PDF → Session progression
Short video teaser. Solves a real problem/pain.
• 3-minute focused content
• Real problem solving
• Email capture
Detailed PDF/video of lessons ($10-30).
• ~100 pages detailed
• AI-generated content
• Interview-based
30-60 min video call ($100-300).
• Personal consultation
• “I’ve done X, ask me”
• Premium pricing
Standalone mujarib pages
Ratings & reviews system
Search by pains (top 100 life issues)
Content previews
Aggregated insights
Community discussions
Traction & Milestones
Building from network strength with validated approach
From existing network including journalists like:
• Amani Majali
• Jenan Moussa
• Other verified experts
TikTok UGC (22% more effective than brand content)
1 session/week/mujarib target
Year 1
50 Mujaribs
Platform development & testing
Mujarib recruitment & training
User interest validation
Team
Editorial & marketing experience for curating mujaribs
• Strategic planning
• Operations oversight
• Team coordination
• Platform architecture
• UI/UX design
• Technical resources
• Growth strategy
• Market validation
• Content strategy
Media & journalism backgrounds
Editorial experience for curation
Marketing expertise in MENA
Established network connections
+1 hire planned
Development resources secured